They claim that green is definitely the new black. But don’t for a moment think that finding color inspiration in nature starts and ends with all the color green! Going green definitely holds great potential, especially when considering just how far this movement will go towards protecting nature and all its beauty. However the degree that color might be inspired naturally extends well beyond shades of green.
It’s diversity makes nature a never-ending method to obtain inspiration for new ideas and ways to choosing color. Stop and think for just a moment of your sheer variety of natural landscapes that can be found around this world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a trip to your neighborhood farmer’s market are common places with colors inspired naturally.
More often than not nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfy, inviting, and pleasing on the eye. Subconsciously, we expect naturally-occurring color combinations to become like that because we’re used to seeing those colors together either naturally or while using the Pantone Formula Guide. Think earth tone browns and shades of blue that remind us of your earth and sky.
Stretch your imagination and pinpoint the way color combinations located in nature change using the changing seasons. Picture a green tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white in the winter months.
Now take that same rolling hill full of flowers and imagine the way it changes not from season to season, but day-to-day. Picture in your head those vivid floral colors awash in shades of gray being a fierce thunderstorm approaches. Find out how even day-to-day alterations in the weather can trigger new bursts of color inspiration?
The very next time you’re attempting to find the perfect color combination to your fashion or graphic designs, a client’s brand, or perhaps for the launch of a new product that offers to save our planet, let nature inspire you. It’s everywhere you peer even when you’re relaxing in the midst a concrete jungle. Once you’ve found out that perfect nature-inspired scene, matching those colors is simple using your Pantone color system!